Physical wall, virtual wall
Exhibiting, printing and the physical vs virtual space, a conversation with Metro Imaging and Anise Gallery discussing the value of exhibiting and printing a photographer’s work in the digital age.
Discussion Panel:
Steven Macleod, based in London, is an award-winning Creative Director, photographer and Master Printer and has been at the forefront of photographic imaging for over twenty-five years, collaborating with a vast network of clients and developing new and innovative photographic printing practices.
He is a Director at Metro Imaging in London. The company is one of Europe’s leading imaging companies offering a comprehensive solution for fine art photographic exhibition and collecting markets, with a global reach working with individuals, commercial galleries and public institutions.
Steve is a Visiting Professor at the University of Suffolk, a Visiting Lecturer at UAL and RCA, Trustee and Deputy Chair of the Queen Elizabeth Scholarship Trust (QEST) and current External Examiner at RGU Aberdeen. He runs an established mentorship programme and is a regular judge and assessor for international competitions, art platforms and art fairs.
Jacquelyn Jubert and Joseph Robson are the founders of Anise Gallery, a contemporary art gallery with a strong focus on the architectural aesthetic. Working with early to mid-career artists in a wide range of media, the gallery presents an exciting and diverse programme of exhibitions, events and talks that relate to architecture, technology and the built environment.
Photography has also been key in the gallery’s development and working with some of the UK’s best architectural photographers has helped to reinforce and strengthen the ties to architecture and the built environment.
In a continual effort to expand the gallery experience, a programme of talks and events runs alongside the exhibition programming. Participation in London’s main architectural events such as the London Festival of Architecture and Open House London has provided opportunities for further collaboration and a chance to contribute to the invaluable work of the Architecture in Schools Programme.
Bombas Gens art centre in Valencia, Spain. Photo © Francesco Russo
During this talk we heard about the relationship that photographers can have with professional printing labs and galleries to develop their career and professionally approach the artistic side of the photography business.
We discussed how producing, and displaying printed photography has changed over the last year as a consequence of the pandemic and how new technologies now allow exhibiting through the use of virtual spaces.
What’s involved in the printing process and what to expect from a professional printing lab? What’s the value of working with a gallery? What makes photography valuable? How to set up limited editions for your photography work and how to price it if you are starting producing your prints? These and other questions are answered in the talk that you can see in full here: